1. Straightforward website hierarchy
Have you ever landed on a website trying to find something specific, only to get lost?
I experience this daily as this is one of the biggest mistakes people make when creating their website. All of your website's pages need to be neatly organized so people can find them without much thought.
The most effective way to organize your website is using a hierarchical page structure.
To plan the sitemap for your website use Google Drawings and from the top menu choose
Insert > Diagram > Hierarchy.
While this might seem obvious to you having a sensible sitemap makes or breaks your website. Especially if you are just building one. Learn how to design a website sitemap.
Take some time and really plan out what kind of content you are going to be publishing and what is the most obvious context to present it in.
Not only does this make it easy for your users to find the content they are looking for but also make your website easy to update as you know where every piece of content should go to.
This leads us to the next point.
2. Full-text search
Searching for content on your website should be Self-explanatory.
Users shouldn't get frustrated trying to find the content they want from your website.
For content heavy websites like eCommerce or real estate you absolutely need to have full-text search.
This is the lowest effort and the most precise way for users to discover content on your site.
And the great thing about this is that by analyzing what searches people have made you can find about what products people are wanting to find.
For example if you run a dog food store and you find that 30% of your users are searching for cat food that is a great signal to start expanding your product collection.
3. Ultra specific collection pages
This is a very specific but powerful tip for websites that have large amounts of product categories and features.
For example, if you are fragrance company you should make pages like this:
- Best masculine men's fragrances
- Best fresh men's fragrances for the office
- Most complimented men's fragrances 2021
These pages are ultra specific for very particular needs.
The main purpose of these pages it to help your website's conversion optimization.
People who search for Most complimented men's fragrances 2021 are looking to buy a fragrance right now.
You are going to be targeting a lot smaller group of people, but who are a much more motivated to buy.
This also works on different types of content. For example a page like Best resources for online business owners might include content like:
This is a quick and effective way to target specific keywords for search engine optimization purposes.