Case studies

StartSteps Digital Education

I partnered with StartSteps to achieve their goal of increasing the amount of traffic they are getting from SEO.

Published July 18, 2024 (Updated July 18, 2024)


  • Rebuild website with Next.js
  • Track KPIs
  • Create new pages
  • Add server-side analytics

Technologies used

  • Next.js
  • WordPress
  • Google Analytics 4
  • Pipedrive
  • Facebook Marketing API

StartSteps Digital Education is one of the largest online bootcamps in Germany teaching students technology skills such as programming, digital marketing, design, and data science.

StartSteps’s mission is to help eager students to learn on-demand digital skills to start their careers in the tech industry.

The Problem

Like most websites, StartSteps wants to attract new visitors to their website. They want to invest more into getting organic traffic through their content marketing using search engine optimization and also getting visitors with pay-per-click advertising.

Their old website made it difficult for content managers to publish new content and edit already published content. They wanted a solution that allows even non-technical people to easily handle all aspects of the website content.

In regards to SEO their old website is not performing as well as it should and not passing the Google core web vital metrics. The website pages are not pre-rendered making it difficult for search engine bots to scrape the website content.

Laptop showing StartSteps website
StartSteps website bootcamp course page

They are using Google Analytics, but not taking full advantage of all the features it provides like custom events which caused their advertisement campaigns to not get the results they were expecting.

The Solution

StartSteps hired me to build their new website to achieve their goals. When designing their new website architecture I wanted to make sure certain criteria were met.

  • Statically rendered pages

  • Keep their current data in WordPress

  • Fast-loading pages that are available globally

I decided to use Next.js as it works great with a headless WordPress and fits all the criteria mentioned above. We decided to deploy the website on Netlify to take advantage of their cloud infrastructure giving their website the all-critical speed boost.

Website architecture diagram with data flow from WordPress to Next.js to Netlify
Jamstack Website Achitecture

Their new website architecture allowed their website to be completely statically generated ahead of time.

I worked closely with their UI designer to develop new pages on their website while still providing the flexibility of allowing their content team to change the content on demand.

To improve their search engine optimizations I focused on:

  • Making it easy for search engine bots to crawl their website

  • Creating a sitemap

  • Adding structured content

  • Improving core web vitals


The new website architecture brought massive performance increases.

On the most critical pages, we managed to improve page loading time by 600%.

Google Search Console graph showing increase in impressions and clicks for StartSteps website
Google Search Console

This indirectly led to an increase in impressions, position, and clicks resulting in more organic traffic.

Some of the benefits of the new website architecture are improved website performance and core web vitals. Content managers could now confidently publish new pages without worrying about the website crashing after making any changes.

Using the new custom events in Google Analytics allowed their marketing team to further optimize their advertisements reducing the costs per click and improving conversion rates.

The newly developed website pages performed exceptionally well which resulted in increased conversions from all traffic sources.

The ease of use of their content management system in addition with the extensibility of Next.js allows the team at StartSteps to update their website and add new pages to meet the demands of their market and stand out as one of the top choices in their niche.

Overall the project finished on schedule and within the client’s budget.

Austin Shelby

Austin Shelby

I am a freelance software engineer, instructor, and public speaker with over half a decade of hands-on experience in the entire software development process. I am passionate about building high-performing web applications and sharing what I have learned along the way.